Full Rules of the "Ads on Break" Contest

The purpose of this document is to provide a complete and clear set of rules for the "Ads on Break" contest (hereinafter the "Contest").

Contest Organiser

Nestlé Česko s.r.o., registered office at Praha 4 – Modřany, Mezi vodami 2035/31, postal code 14320, Company ID: 45799504, registered in the Commercial Register maintained by the Municipal Court in Prague, file no. C 10481 (hereinafter the "Organiser").

Contest Administrator

VML Czechia s.r.o., registered office at Bubenská 170 00, 170 00 Praha 7-Holešovice, Company ID: 26133113, registered in the Commercial Register maintained by the Municipal Court in Prague, file no. C 73088 (hereinafter the "Administrator").

Website

The Contest takes place via the website www.adsonbreak.cz.

Contest Period

The Contest runs from 2 March 2026 (9:00 a.m.) to 30 March 2026 (11:59 p.m.).

Participation Conditions

The aim is to promote KitKat brand products. Participation in the Contest is free of charge and voluntary. The Contest is not linked to the purchase of any product. To participate, contestants must meet the conditions set out in these rules.

Only natural persons aged 18 or over residing in the Czech Republic who comply with the Contest rules may participate (hereinafter "Contestant"). Persons under 18 may participate only with the consent of their legal guardian. The Organiser or Administrator may at any time request that a Contestant under 18 provide written consent from their legal guardian. If the Contestant fails to submit such consent within 5 days of being asked, the Organiser or Administrator is entitled to disqualify the Contestant without compensation.

All persons employed by or in a similar relationship with the Organiser or Administrator who are directly involved in the organisation and evaluation of the Contest, as well as persons closely related to them within the meaning of Section 22 of Act No. 89/2012 Coll., the Civil Code, are excluded from the Contest. Other employees of the Organiser or Administrator, and persons closely related to them, are not excluded from participation.

Contest Mechanics

Contestants participate via the Website. To enter the prize draw, the Contestant must, during the contest period within the city of Prague, find and photograph a citylight advertising panel that is part of the contest campaign and is marked with a distinctive graphic motif consisting of an irregular geometric pattern of light and dark rectangular (pixel) shapes, without any text (hereinafter "Contest Photo").

The citylights are located at various publicly accessible places in Prague (e.g. at public transport stops, streets or squares) and all contain the same or visually similar graphic motif enabling their unambiguous identification as contest advertising panels.

After taking the Contest Photo, the Contestant uploads it via the Website. An automatic check will then verify whether the uploaded photo meets the contest conditions, in particular through automated evaluation using an artificial intelligence (LLM) tool.

If the Contest Photo is evaluated as meeting the contest conditions and the Contestant is within the prize limit, the Contestant will be asked to enter their phone number. A unique code for collecting the prize will then be sent to that number via SMS.

The prize will be awarded to the first 100 Contestants who fulfil all contest conditions, whose Contest Photo is successfully verified and to whom a unique winning code is subsequently sent.

Registration in the Contest requires confirmation that the participant consents to the processing of personal data and the Contest rules. By participating, each Contestant expresses their agreement with the rules.

The winner receives a prize package consisting of KitKat promotional products: a tote bag, sleeping bag, notebook, pen, socks, playing cards and 36 packs of KitKat 2finger.

Each Contestant may participate only once, using one phone number. Participation requires a valid Czech phone number with country code +420.

Prize Notification and Collection

Winners will be notified via SMS sent to the phone number provided on the Website. The SMS will contain a unique winning code for collecting the prize.

The winner is fully responsible for protecting, storing and using the winning code. The Organiser is not responsible for misuse of the winning code by a third party, or for its loss, theft or unauthorised use. The prize will be issued to the person who presents a valid winning code upon collection.

If the winner fails to collect the prize by 31 March 2026, the entitlement to the prize lapses without compensation and the prize is forfeited to the Organiser. The Organiser is not responsible for non-delivery of the SMS due to reasons on the part of the winner, the mobile operator or other third parties. The winner is not entitled to any other prize or alternative consideration beyond what is expressly stated in these rules.

The winner may collect the prize by prior arrangement in one of the following ways:

at the registered office of the Administrator VML Czechia s.r.o., Bubenská 1a (Poštovna), Praha 7 – Holešovice 170 00; or
at the registered office of the Organiser Nestlé Česko s.r.o., Praha 4 – Modřany, Mezi vodami 2035/31, postal code 143 20.

Collection is possible exclusively Monday to Thursday from 9:00 a.m. to 5:00 p.m. and Friday from 9:00 a.m. to 3:00 p.m.

Personal Data Protection

For the management of the Website and communication with winners, the Organiser uses the services of the Administrator VML Czechia s.r.o., which, acting as a data processor, manages the website content and the Contest on behalf of the Organiser.

For the purposes of running the Contest and awarding the prize, the Organiser processes the following personal data: your phone number. No other personal data is processed in connection with the Contest.

Participation in the Contest is voluntary; however, without providing the above data it is not possible to participate. If a Contestant does not provide their personal data or requests its erasure, this will result in termination of their participation in the Contest, including loss of entitlement to the prize.

The Contest website uses only strictly necessary cookies (cookies enabling website login and correct functionality), for the storage of which the visitor's consent is not required.

Personal data is processed on the basis of the specific agreement represented by these Contest rules. Contestants' personal data is processed for no longer than 2 weeks after the end of the Contest and will then be deleted by the Organiser.

Personal data will be processed by the Organiser in electronic form only. The Organiser itself does not transfer data outside the EU.

Each Contestant, as a data subject, has in particular the following rights:

the right of access to and information about personal data, under which the Contestant may obtain information from the Organiser on whether their personal data is being processed, for what purpose, the scope of data being processed and to whom it may have been disclosed;
the right to rectification of inaccurate or incorrect data, or completion of incomplete personal data;
the right to erasure of personal data where the data is no longer needed for the purposes for which it was collected, the Contestant withdraws consent and there is no other legal basis for processing, the data is processed unlawfully, or the data must be erased to comply with a legal obligation (right to be forgotten);
the right to restriction of processing where the accuracy of the data is disputed, processing is unlawful and the Contestant objects to erasure, the Organiser no longer needs the data but the Contestant requires it for the establishment, exercise or defence of legal claims;
the right to data portability, under which the Contestant may obtain personal data concerning them in a structured, machine-readable format, for themselves or for another data controller;
the right to object to processing based on the Organiser's legitimate interest;
the right to lodge a complaint with the supervisory authority, which is the Office for Personal Data Protection, Pplk. Sochora 27, 170 00 Praha 7, www.uoou.cz, in the event of suspected violation of applicable personal data protection legislation.

The Organiser is entitled, in accordance with Sections 77 et seq. and 84 et seq. of Act No. 89/2012 Coll., the Civil Code, as amended, to use the Contestant's name as well as their likeness, image and audio recordings free of charge, in particular in the form of photographs or video recordings made in connection with the prize handover, in media (including the internet – the Organiser's social media profiles), promotional and advertising materials of the Organiser in connection with this Contest and with the promotion of the Organiser's products and services. By participating in the Contest, the Contestant acknowledges the use of such data and recordings in the manner described above.

Other Contest Conditions

The Organiser reserves the right to suspend, shorten, extend or terminate the Contest, or to change its rules, at any time for serious reasons or force majeure. The Organiser is not responsible for the delivery of prize notifications, for incorrect or inaccurate information in connection with the Contest (whether caused by human error or technical fault), or for any technical or communication difficulties or failures arising during the Contest. The Organiser is not responsible for the winner failing to read the prize notification message. If the Organiser has reasonable suspicion of fraudulent, dishonest or unfair conduct by a Contestant or another person who assisted or could have assisted the Contestant in winning, the Contestant will be disqualified. Participation in or prizes from the Contest cannot be enforced through legal proceedings. Contest prizes cannot be paid out in cash or any alternative consideration at the request of the winner. Depictions of prizes in the Organiser's marketing materials are illustrative only. The Organiser accepts no responsibility for loss or damage to the prize during transport, or for any damage the prize or reward may cause to the winner or other persons who use or utilise the winning prize.

The rules may be communicated in an abbreviated form on promotional materials related to the Contest; however, these complete rules are considered the sole, complete and final rules of the Contest and take precedence. The current version of the rules is available in electronic form on the website, including free download in PDF format.

The rules and the Contest are governed by the laws of the Czech Republic.

Effective: These rules are valid from 2 March 2026.